Travelholic: #Selangorlicious2 Launch Event

I attended #Selangorlicious2 Launch Event @ Paradox Art Cafe in Bandar Utama, Selangor (where else lar kan) yesterday. Honestly speaking, I have never browse thru #Selangorlicious website until recently, I have to say that I am impress and amaze on the content, baring in mind that I am not much of a foodie despite knowing few yummeh places in town (really few lar...).

Will browsing, I paid attention to the little details in #Selangorlicious site (being a marketing person myself); the theme was good for one - Selangorlicious, The Best Of Malaysian Cuisine In One State. They didn't stop here, they encourage contributors to share eateries, foods, drinks and to write or blog about them. Reminded me of this quote " Of the people, by the people, for the people"... ceh wahh.... Like real only.

The home page itself stated clearly :

Share your taste discoveries and win prizes worth up to RM 12,000
See what’s good to eat and drink around Selangor
Calling all writers, bloggers and photographers

Their listing was comprehensive and do expect more to come after the launch of #Selangorlicious2 yesterday, bet everyone can't wait to see new submissions and outlets around Selangor waiting to be tried and reviewed... yummeh babeh.

As I was writing this, I realised I don't have the press release (macam lah kite lak yang media nye) for me to include some of the points/objectives shared during the presentation. Once it is being picked up by media, I will revise and include it into my blog.

One point caught me was that they took this opportunity to announce a campaign targeting to not only blogger but to non-blogger as well. Detail as below.

Participant : Malaysians and foreign visitors to Malaysia

Age : No age limit

Time frame : 15 June to 15 July 2012

Contest URL : Selangorlicious 2012 Contest

To participate, contestants need to follow these easy steps:

1.Go out and eat at food street stall in Selangor.

2.Write about your experience on your blog (make it as interesting as possible!).

3.Submit the write-up to our website, together with photos of the visit.

Cookies were given as we registered

Prizes

The competition offers an enticing array of attractive prizes.

1st Prize – RM5,000 cash prize
2nd Prize – RM3,000 cash prize
3rd Prize – RM2,000 cash prize
Best Food Photography – RM1,000
Best Write Up – RM1,000

Submission Criteria

Writeups must be between 200 to 400 words in length, written in English, Bahasa Malaysia or Mandarin. At the end of each write up, participants are required to rate the food experience.
Each writeup must be accompanied by 10 photographs (in jpeg format) of the food trip as follows:

2 photos of the eatery exterior
2 photos of the eatery interior
6 photos of the food served at the sitting (and/or the participants enjoying their food)

Participants must sign up for a username and password at www.selangorlicious.my. Each participant can submit as many entries as they like under the same username, or they can choose to submit multiple entries under different guises. The more important criterion is to simply have fun!