Air Asia BIG Loyalty Programme made history by being the first Air Asia to land in #KLIA2 in conjunction with the launch of its new livery.
The 6 lucky winners that participated in #BIGPlaneProject Social Media contest that was ran in Air Asia BIG’s Facebook page will get their portrait caricatures featured on BIG’s Airbus A320, illustrated by Cheeming Boey or better known as ‘iamboey’; a Malaysian web comic artist. Grand winner is Krittaphong Wongsachai, a BIG member from Thailand leading with more than 500 votes and walking away with 100,000 BIG points equivalent to 3 free return flights to Hong Kong from Bangkok.
Focusing on ‘visiting friends and relatives’ category and being the largest segment of Air Asia guest is BIG’s new brand strategy, to create stronger emotional connection with loved ones and BIG helps by offering travel opportunities to its members. With this strategy, Air Asia members automatically becomes ‘BIG Shots’ which allows wider range of benefits and perks, as well as earning and redeeming BIG points.
The Air Asia BIG Livery Launch was officiated by Azran Osman Rani, CEO of Air Asia X Berhad together with Alice Goh, Air Asia BIG CEO, Evert de Boer, AIMIA Inc. Global Business Development GM, Cheeming Boey, popular comic illustrator and Krittaphong Wongsachai, winner of the #BIGPlaneProject.