Tuesday, January 4, 2022

Baker’s Cottage | JAKIM Certified Halal

Well well well…. Little did I know Baker’s Cottage has this fantastic meal offer.
To be honest, I saw it being displayed a couple of times at the outlet near my house whenever I drop by to get some buns for my mom but I have never stop to ask (let alone to buy, mana lah I tau sedap kan).

JAKIM certified halal; Baker’s Cottage is currently popular with its RM12.99 Whole Roasted Chicken Promo (BBQ or Black Pepper) and this is so worth it. It also comes with rice ie Roast Chicken Rice Set with Macau Egg Tart/ Donut and Roast Chicken Rice Set with Macau Egg Tart/ Donut + Soup.

One may wonder is how come they can sell at such a low price, so we decided to ask and truth reveals - apparently their parent company owns the biggest poultry farm in Malaysia. Leong Hup (Malaysia) Sdn Bhd is the largest poultry producer is supplying chicken to their subsidiaries – Ayam A1 and The Baker’s Cottage, hence the affordable price point. Its ‘farm-to-plate’ business model paid off big time and has made Baker’s Cottage a household name todate.

With more than 100 outlets all over Malaysia, Baker’s Cottage has proven that consumer-oriented strategy of serving fresh and quality food at value-for-money price is the way to go. Married with great marketing strategy ie. understanding its customer needs as well as targeting semi-urban and secondary townships helped in accelerating the business.

Aside from the popular Roasted Chicken Promo, other promos include cake slice at RM9.90 for 2 slices. What fascinate me as the loaf cake that they are selling of which I feel suitable as an ole-ole when visiting. Don’t you think so too.

Industri Halal Selangor Fam Trip is in collaboration with UPENS (Unit Perancangan Negeri Selangor) and all its sponsors with #GayaTravel as media coordinator.

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